Content Ads Guide

Today was lauched Pubmatic. Publishers are facing na overwhelming amount of complexity when it comes to choose the best ads to use on their website to maximize revenue. There are dozens of ad networks to choose from, like Adsense, YPN, Adbrite, etc. Even in each ad network, there are different ad combinations (size, color, ad type, etc.) yet there are no tools to help publishers choose the optimal combination that maximizes click-through rates or conversions.

What used to be a relatively straightforward process now requires publishers to make dozens of decisions about ad networks, ad format, campaign types and more that can significantly impact the revenue that a publisher earns. PubMatic’s platform works on behalf of web publishers by using sophisticated algorithms that learn about a publisher’s web site and make thousands of decisions in real time to maximize the revenue that publishers earn while at the same time eliminating much of the complexity.
PubMatic is looking for a small number of innovative web publishers to join the limited alpha. Publishers can sign up for free at www.pubmatic.com. They provide an industry leading platform that lets publishers maximize their revenue while minimizing the complexity of selling ads.

PubMatic is making available to all publishers, whether they use PubMatic or not, the HeadsUp widget. HeadsUp sits on the publisher’s desktop and provides consolidated performance reports by ad network and time and updates automatically throughout the day. Publishers can download the widget for free at www.pubmatic.com/widget.

Key Features of PubMatic:
1. PubMatic provides an industry leading platform for publishers so that they can maximize their revenue while simultaneously minimizing the complexity of selling ads.
2. Ad Network Auction. PubMatic auctions the publisher’s ad inventory across multiple ad networks in real time by continually identifying which ad network is paying the highest CPMs for a publisher’s web site.
3. Optimized Ad Layout. PubMatic has created sophisticated algorithms to determine the optimal ad layout for a text ad unit that maximizes click-through rates and increases the publisher’s revenues.
4. Single Management Interface. PubMatic lets publishers manage all of their ad network relationships with one set of ad tags, in one place, and with a single set of consolidated reports available instantly.

So I’m going to try it today. Here are some screen shots of the interface Pubmatic provides.