A month ago I anounced PubMatic. Today I can annouce the global launch of PubMatic beta. As you know, PubMatic has been running in alpha mode since August 16th. Since the launch of that version, over 400 publishers have implemented PubMatic and are using it to serve millions of ads per day. Publishers have seen revenue increases of up to 106%. PubMatic maintained 99.9% up time during this period. Based on these successes, PubMatic is now available globally to any publisher as a beta service.

Now that PubMatic is in beta, you can expect increased functionality. They have recently added support for BlueLithium ad network, and PubMatic now supports 3 of the 5 largest ad networks in the US. They improved both our auction and color optimization algorithms in order to drive even better revenue increases for their publishers. They also focused focused on strengthening the infrastructure to serve thousands of additional publishers. Of course, PubMatic continues to remain a free service while in beta.

They also published a sucess story, which is driving 90% revenue increase for Sportsvite (www.sportsvite.com). You can read more about how PubMatic and Sportsvite did this here: PubMatic sucess stories