generating revenue for your website or blog with contextual advertising
Microsoft announced the release of the Microsoft Content AdsBeta to all U.S. adCenter advertisers on August 29! With this release, you can choose to have your accounts upgraded to include contextual distribution. Adcenter Content Ads will display on Microsoft network website, including MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace, as well as partner websites.
Content Ads lets you choose how to manage your campaigns by offering these features:
• Distribution Control: Advertisers choose between Hybrid ad groups (run ads on both Live Search and content pages using Hybrid ad groups) or Content-Only and Search-Only ad groups (create a uniquedestination URL or have content-specific ad creative).
• Pricing Control: Content Ads uses the same bid structure as Search Ads. Advertisers can set different bid prices for content clicks by using the Advanced Bidding function at both ad group and keyword levels.
• Reporting Control: Advanced reporting features allow advertisers to see how their ads are performing, by distribution channel, so they can make adjustments.
Today was lauched Pubmatic. Publishers are facing na overwhelming amount of complexity when it comes to choose the best ads to use on their website to maximize revenue. There are dozens of ad networks to choose from, like Adsense, YPN, Adbrite, etc. Even in each ad network, there are different ad combinations (size, color, ad type, etc.) yet there are no tools to help publishers choose the optimal combination that maximizes click-through rates or conversions.
What used to be a relatively straightforward process now requires publishers to make dozens of decisions about ad networks, ad format, campaign types and more that can significantly impact the revenue that a publisher earns. PubMatic’s platform works on behalf of web publishers by using sophisticated algorithms that learn about a publisher’s web site and make thousands of decisions in real time to maximize the revenue that publishers earn while at the same time eliminating much of the complexity.
PubMatic is looking for a small number of innovative web publishers to join the limited alpha. Publishers can sign up for free at www.pubmatic.com. They provide an industry leading platform that lets publishers maximize their revenue while minimizing the complexity of selling ads.
PubMatic is making available to all publishers, whether they use PubMatic or not, the HeadsUp widget. HeadsUp sits on the publisher’s desktop and provides consolidated performance reports by ad network and time and updates automatically throughout the day. Publishers can download the widget for free at www.pubmatic.com/widget.
Key Features of PubMatic:
1. PubMatic provides an industry leading platform for publishers so that they can maximize their revenue while simultaneously minimizing the complexity of selling ads.
2. Ad Network Auction. PubMatic auctions the publisher’s ad inventory across multiple ad networks in real time by continually identifying which ad network is paying the highest CPMs for a publisher’s web site.
3. Optimized Ad Layout. PubMatic has created sophisticated algorithms to determine the optimal ad layout for a text ad unit that maximizes click-through rates and increases the publisher’s revenues.
4. Single Management Interface. PubMatic lets publishers manage all of their ad network relationships with one set of ad tags, in one place, and with a single set of consolidated reports available instantly.
So I’m going to try it today. Here are some screen shots of the interface Pubmatic provides.



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AuctionAds have been great to some people. Fast setup, and good income. Now they announced some new features for nthe next weeks that could improve their system and bring more users to AuctionAds. The new features are:
Content Ads Guide is a website about contextual advertising programs and other ways of generating profits for your website or blog. We cover not only systems like Google Adsense, Microsoft Content Ads, Yahoo Publisher Network, but also some good affiliate programs like Amazon. Some times we will go throught some SEO tactics or linkbuilding and other kind of information relevant to webmasters. So bookmark this website or subscribe to the feeds.
