Content Ads Guide

Today was lauched Pubmatic. Publishers are facing na overwhelming amount of complexity when it comes to choose the best ads to use on their website to maximize revenue. There are dozens of ad networks to choose from, like Adsense, YPN, Adbrite, etc. Even in each ad network, there are different ad combinations (size, color, ad type, etc.) yet there are no tools to help publishers choose the optimal combination that maximizes click-through rates or conversions.

What used to be a relatively straightforward process now requires publishers to make dozens of decisions about ad networks, ad format, campaign types and more that can significantly impact the revenue that a publisher earns. PubMatic’s platform works on behalf of web publishers by using sophisticated algorithms that learn about a publisher’s web site and make thousands of decisions in real time to maximize the revenue that publishers earn while at the same time eliminating much of the complexity.
PubMatic is looking for a small number of innovative web publishers to join the limited alpha. Publishers can sign up for free at www.pubmatic.com. They provide an industry leading platform that lets publishers maximize their revenue while minimizing the complexity of selling ads.

PubMatic is making available to all publishers, whether they use PubMatic or not, the HeadsUp widget. HeadsUp sits on the publisher’s desktop and provides consolidated performance reports by ad network and time and updates automatically throughout the day. Publishers can download the widget for free at www.pubmatic.com/widget.

Key Features of PubMatic:
1. PubMatic provides an industry leading platform for publishers so that they can maximize their revenue while simultaneously minimizing the complexity of selling ads.
2. Ad Network Auction. PubMatic auctions the publisher’s ad inventory across multiple ad networks in real time by continually identifying which ad network is paying the highest CPMs for a publisher’s web site.
3. Optimized Ad Layout. PubMatic has created sophisticated algorithms to determine the optimal ad layout for a text ad unit that maximizes click-through rates and increases the publisher’s revenues.
4. Single Management Interface. PubMatic lets publishers manage all of their ad network relationships with one set of ad tags, in one place, and with a single set of consolidated reports available instantly.

So I’m going to try it today. Here are some screen shots of the interface Pubmatic provides.

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AuctionAds have been great to some people. Fast setup, and good income. Now they announced some new features for nthe next weeks that could improve their system and bring more users to AuctionAds. The new features are:

- A new design for the AuctionAds site
- New ad designs to choose from.
- Exciting things I can’t mention today

Reviewme.com announced today a new Advertorial product! Advertorials are a huge step forward in the world of paid blog reviews. The benefits for advertisers are: you control the message, enter up to 250 words including links back to your website and also an image of your choice; you can login and get full impression and click tracking on your campaign; you choose which top blogs to place your Advertorial.

For Publishers the advantages are: less work, simply cut and paste our code into your blog; all advertorials are by default marked as a “SPONSOR POST:” so the disclosure is done for you, you retain full control. Accept or reject any Advertorials purchased.
Reviewme Advertorial will revolutionize the paid blogging world by giving advertisers complete control over their messaging, along with a branding opportunity and the reporting metrics they have come to expect with traditional online media buys. Bloggers will also benefit from an additional revenue source to supplement ReviewMe’s suite of offerings. You can view a live Advertorial here. For more information and to order Advertorials visit ReviewMe!