Content Ads Guide

To celebrate 2008, Exoclick decided to renew their website. New colors, a brand new logo and a fresh and glossy design to ease navigation. Also the Administration Panel has been improved and is now available in 4 languages : English, French, Spanish and Polish. Check it out!

2008 should be a year of growth and new features for ExoClick, like the new tracking tools. They added recently a new tracking tag called “goals” to help advertisers better track their campaigns! You’ll find this particular tag in your Administration Panel if you have an account and also they created a complete tutorial on how to create and implement this new tag on ExoClick’s blog!

When placing ExoClick ads on your site, you might want to know which ad spot works best, or try different colors and see which one generate the highest CTR. Thanks to the new channels feature, you can assign a name to each type of ad, and track the earnings generated per channel.

ExoClick also showed some numbers…
After 16 months of existence ExoClick allready counts:

- 12,586 clients in its platform, mixing advertisers and publishers.
- The network generates about 15,000,000 impressions and close to 100,000 clicks each day.
- Domain name exoclick.com is now ranked 7,705 on Alexa, worldwide.
- ExoClick platform runs on 9 powerful servers. 2 new servers were added a few weeks ago!
- Searching for “exoclick” in Google send back 633,000 results.

To get the last features released on ExoClick and read comprehensive industry reports stay tuned on Exoclick’s blog!

AdBrite is the fourth-largest ad network in the US, ranked by page-views, according to comScore’s December 2007 MediaMetrix report. comScore reported that the AdBrite network had over 25 billion page-views in December 2007. Only Yahoo! Network, Google Network, and AOL’s Advertising.com had more U.S. page-views. The AdBrite network reached 79 million unique users during the month.

Advertising Networks Pages Viewed (MM)
1: Yahoo! Network 282,320
2: Google Ad Network 221,476
3: Advertising.com 58,343
4: AdBrite 25,446
5: ValueClick Networks 23,111
6: Traffic Marketplace 10,770
7: Tribal Fusion 10,159
8: 24/7 Real Media 9,749
9: Specific Media 8,804
10: Casale Media Network 7,329

Source: comScore MediaMetrix, December 2007 Read the rest of this entry »

Today, Pepperjam launches the Pepperjam Network. Pepperjam has been working on this for quite a while now but it’s finally ready for more exposure. Pepperjam, a two-time Inc. Magazine fastest growing company and industry leading full-service internet marketing agency, today announced the launch of Pepperjam Network, a proprietary next generation affiliate marketing network.

If you are an advertiser or affiliate and would like to sign-up for Pepperjam Network please visit www.pepperjamnetwork.com.

“Pepperjam Network represents an evolution in affiliate marketing. The creation of Pepperjam Network represents eight years of research and development and the combined ideas, feedback, and intelligence of hundreds of affiliate marketers and advertisers. Pepperjam Network will forever change the face of affiliate marketing by putting power back in the hands of affiliates and advertisers to build long-term, profitable partnerships through better communication tools and transparency,” said Kristopher B. Jones, President & CEO of Pepperjam.

Among a variety of affiliate marketing enhancements, Pepperjam Network addresses the two primary shortcomings of other existing affiliate networks, namely (1) poor, unreliable communication tools and (2) lack of affiliate transparency. With Pepperjam Network, affiliates and advertisers can communicate in real-time via Pepperjam Chat™, thereby providing a reliable communication system to build stronger, more profitable partnerships.

Pepperjam Network also provides advertisers with an unprecedented measure of affiliate transparency, which helps to establish trust, protect brand integrity, and lays the groundwork for open, long-term, profitable relationships. Pepperjam Network also introduces pepperjamADS, which is a first-ever affiliate marketing widget that affiliates can use to serve customized contextual ads from multiple Pepperjam Network advertisers at the same time.

Pepperjam Network was designed to make the experience of affiliate marketing profitable and educational with the goal of allowing affiliates and advertisers to truly understand and maximize the affiliate channel, which is critical to their online business. Unlike most other traditional networks Pepperjam Network uses Web 2.0 technology to provide affiliates and advertisers with an easy-to-use, cutting-edge interface designed to facilitate and optimize the affiliate marketing process. In addition, Pepperjam Network offers industry leading SID-level tracking and reporting - this robust technology is especially beneficial to search marketing and sophisticated super affiliates that want to take advantage of the most up-to-date technology available to track commissions at the keyword level.

Pepperjam Network offers a quick and easy way to get started in affiliate marketing with the pepperjamADS. The ads are as easy to create and customize. There are lots of programs to join. Just select the product/service you would like to promote, choose your ad format, adjust the colors to suite your site, then copy and paste the codes. While this is very easy, keep in mind that real affiliate marketing is done with text links.

The reporting features seems to be very easy to use and informative. You can also check for more information on the Peperjam’s blog.

Here is just a sample of what many industry experts are saying about Pepperjam Network:
“Even after all these years using Commission Junction on the merchant and affiliate side, I still find it terribly clumsy to find what I want. With Pepperjam Network it is quick and easy. Pepperjam Network is what an affiliate network would look like if it were built from a wish list from both the affiliate and merchant perspective,” said Shawn Collins, Cofounder of Affiliate Summit.

“As both an advertiser and a affiliate, I am on the lookout for affiliate marketing systems that meet all our company’s needs. Pepperjam Network is without a doubt the most comprehensive, practical and useful affiliate marketing system I have seen the date.

Pepperjam Network demonstrates that it is possible to combine style with substance in a network that provides site owners and advertisers with tools and resources to increase their bottom line,” said Joel Comm, New York Times Best-Selling author and CEO, InfoMedia, Inc.

About Pepperjam:
Pepperjam is an industry leading full-service internet marketing agency offering marketing services and advanced technology in the areas of pay-per-click, search-engine optimization, affiliate marketing, and online media planning and buying. The company was founded in 1999 by internet marketing expert, conference speaker, and published author Kristopher B. Jones. Pepperjam has received numerous awards and achievements, including recognition by Inc. Magazine for two consecutive years as one of the fastest growing privately-held businesses in the United States. Learn more at www.pepperjam.com.

PubMatic (www.pubmatic.com), the first and largest ad optimization platform for Web publishers worldwide, today announced it has secured $7 million in venture financing. The financing in PubMatic was led by Nexus India Capital along with Draper Fisher Jurvetson and Helion Ventures.

PubMatic’s vision is to seamlessly connect publishers with ad networks in ways that benefit publishers, ad networks, advertisers and web site visitors alike. PubMatic automates and optimizes ad inventory decision making for publishers by identifying and recommending appropriate ad networks for a publisher and improving the layout of these ads. The result is that publishers enjoy increased revenue while at the same time freeing themselves to focus on generating innovative content and reaching new readers. Currently in beta, PubMatic serves more than 1,500 publishers and dozens of ad networks (including 7 of the top 8 per comScore Media Metrix) - more than any other ad inventory optimization platform.

“PubMatic is uniquely positioned to take advantage of tremendous opportunities to improve how online publishers and ad networks work together, for the benefit of all involved, including web site visitors,” said Naren Gupta, managing director at Nexus India Capital. “We are thrilled to be working with the PubMatic management team to help them build a terrific business.”

Web publishers using PubMatic have seen revenues increase by anywhere from 30 to 150 percent in a matter of days. For example, BikerOrNot (www.bikerornot.com), a leading social network for motorcycle enthusiasts worldwide, is using PubMatic to maximize revenue across multiple ad networks and to find the optimal color scheme for text ads that maximize visitor conversions. BikerOrNot has seen up to 150 percent revenue increase since implementing PubMatic.

“PubMatic has proven that it can increase publishers’ revenues while delivering thousands of qualified publisher leads to ad networks,” said Rajeev Goel, co-founder and general manager of PubMatic. “This most recent investment will allow PubMatic to make these benefits available to thousands more publishers and hundreds more ad networks. Nexus India Capital’s investing philosophy and success in both Internet and media investments makes them an ideal partner in this venture.”

The PubMatic public beta is open to all Web publishers, regardless of geography or company size. Signing up is simple and free: publishers can visit www.pubmatic.com/signup to get started in minutes.

About PubMatic

PubMatic is the world’s first service that increases web publishers’ revenue by automating and optimizing ad serving decisions. More than 1,500 publishers use PubMatic to significantly increase their ad sales revenue by optimizing across leading ad networks such as Google AdSense, Advertising.com, BlueLithium, and many more and by using sophisticated algorithms to optimize the layout of text ads. PubMatic is a service of advertising company Komli and is venture backed by Nexus India Capital, Draper Fisher Jurvetson, and Helion Ventures. Find out more at www.pubmatic.com.