Content Ads Guide

There are a lot of ways to earn money form your website on the internet. Each one has its pros and cons. One of the things you must keep in mind is that you should not became to dependent of only one affiliate program or pay per click network. Traffic and quality content are key factors to achieve income from your website. The more traffic your website will have more likely you are going to earn money.

Your SEO strategy should include doing some link building. Search engines use their algorithms to determine the strength of your site, this includes the amount of links going to your site, and these are seen as a “vote” of how valued your site is. Links from similar themed websites drive high quality traffic. The number of links to a specific site is very important for search engines. Link popularity’s one of the deciding factors for your site to rank well or not. The anchor text, the quantity of links and the quality of links is analyzed by some major search engines like Google.  Free for all links exchanges are one example of low quality links and one should avoid that.

One of the best methods for link building is to purchase links for high quality websites who are selling advertising space. There are some tips you should keep in mind when buying links like: buy relevancy not page rank; Use you top keywords to anchor text; Link to a consistent site page; buy links from a variety of IP networks; Buy links from a variety of page rank sites; Keep your links long enough to have good results.

The link-text advertising model has eased the process of link building. Text Link Ads is the premier targeted traffic and link popularity ad firm. They are specialized in placing static html links on high quality, high traffic web properties. Text Link Ads are unique because they are static html links that can drive targeted traffic and help your link popularity which is a top factor in organic search engine rankings. TLA (Text Link Ads) will help you generate some extra money with your blog or website. TLA is also useful if you are an advertiser or a publisher.

For publishers TLA is good because it can be run along any ad system as they are not a contextually served product. Most forum and blog software packages are compatible with their technology. You can display Text Link Ads on the same page with Google AdSense, Yahoo! Publisher Network, and other contextually served ads because it is not a pay per click or contextually served ad system. You can always control the links that should appear on your website, by approving each link. The thing I like the most is that links are elegant, unobtrusive and one placed on your website, you don’t have to worry much about that, you just approve or reject new link advertisers. Each website has a price for its links. The traffic of your website, theme of your website, and link popularity of your website will determine the price of each link. The revenue share of each link is shared 50/50 for the publisher and Text Link Ads. You can be paid by check or PayPal. You can also make money being a TLA affiliate by setting up a banner or text link referring traffic back to Text Link Ads.

Text links has emerged out to be the best form of moneymaking source that you can use instead of populating the page with ads. You don’t have to place these links ont the best ad spaces within your website. This link can act as an extra value to your site and will also help to promote the rankings of other sites. Text-Link-Ads’s technology will also help you with adsense or other affiliate programs as it generates targeted traffic for your website and help improve page rank.

I recomend you sign up for this program  Text Link Ads

AdSense have added the ability to use multiple custom channels on the one ad unit. you’ll be able to add up to 5 custom channels to a specific instance of ad code.
I this could be an useful option for some publishers who are really into tracking their statistics. It’s a hard job to some publishers to update all their ads code for some big websites. But I think it could be useful to track at the same time the ad format and the section of the website were the ad is. The example AdSense use to explain it is probably the best:

“What’s the benefit of tracking with more than one custom channel? Well, multiple channels can be very useful when you want to track one ad unit across several different metrics simultaneously. For example, let’s say you run a sports website and you’ve placed a leaderboard at the top and bottom of every page. To track the performance of the ad placement, you’ve created two custom channels — ‘TopLeaderboard’ and ‘BottomLeaderboard’ — and regenerated your ad code appropriately.

But what if you also want to compare your football pages and your baseball pages at the same time? With multiple custom channels, this isn’t a problem. Just create two new custom channels called ‘FootballPages’ and ‘BaseballPages’, and add them to the appropriate ad units. Now your leaderboards will each be tagged with two custom channels that let you know which position they’re in (top or bottom), and the type of page on which they appear (football or baseball).”

The majority of AdSense publishers will never use this, but that a small number of publishers are busily adding multiple custom channels to their sites in the next days. But you have to keep in mind that ad units tagged with multiple custom channels will log impressions or clicks in each channel. As a result, you’ll see a higher number of impressions and clicks when you view your channel reports than when you view your aggregate reports.

Microsoft’s® recently released advertising platform, adCenter, gives pay-per-click advertisers yet another powerful avenue to penetrate the vast Internet marketplace with greater accuracy than ever before.

But is it strong enough to dethrone Google™ AdWords as the king of on-line advertising?

It’s a loaded question. Answers definitely depend on an advertiser’s specific demographics, target audiences and PPC strategy. But based on reach, functionality and cost, it’s already clear, adCenter will be hard for any advertiser to ignore. Since adCenter is new and still very much “in development,” to pass judgment would be premature. It already claims superiority over AdWords and Yahoo!® Search Marketing in targeting and analytics. Both of these features are a natural outgrowth of MSN’s potent database. Targeting. Since MSN® stores accurate and detailed demographic information about its audience – obtained from subscriptions and registrations on its various Web sites – PPC advertisers can zero-in on highly qualified prospects. Targeting options are:

Geographic location; Gender; and/or Day part or day of the week.

Efficient targeting leads directly to more sales-per-ad-dollar spent. According to recent statistics, adCenter converts clicks to customers at a substantially higher rate than AdWords or Yahoo!®. Higher conversion rates stretch ad dollars because less money is wasted on click-throughs from unqualified traffic.

Analytics. Again, data sets adCenter apart. Because MSN® has so much of it, they can churn out reports and analysis to help advertisers evaluate and fine-tune PPC campaigns. Analytic tools include:

AdTracker, a system that measures ad effectiveness; Conversion tracking; Customizable campaign reports with a wide variety of sort options; Invalid click identification; and Ad, keyword, budget and Web site optimization.

These tools make it easy to achieve outstanding PPC results, in theory. Currently, feedback from advertisers and search marketers is mixed. Some complain that adCenter tools are counterintuitive, buggy and overly complex. For search engine marketing firms often managing hundreds of client campaigns, these drawbacks can make adCenter an inefficient and frustrating platform. But Microsoft® hardly is standing still. In May, the company acquired DeepMatrix, a site-traffic measurement and analytics firm. When DeepMatrix is integrated fully by late 2007, Microsoft® expects better performance from existing reports and a host of new ones.

Time will tell whether Microsoft® can get ahead in the on-line advertising race. But whatever the outcome, the good news is advertisers can look forward to stronger PPC options and better return-on-investment in marketing.

About the Author
Aaron Wittersheim is president of Whoast Inc., a suburban Chicago search-marketing firm. For more information, visit http://www.whoast.com

Microsoft adCenter Content Ads is a new advertising solution that allows advertisers to place content targeted advertisements on select MSN channels, also known as contextual advertising. Content Ads is currently in an invitation-only pilot for U.S. based advertisers. To be considered to participate in the pilot, you can register for an invitation if you already are a current adCenter customer. Learn more about the pilot here.