Customized Google search engine

5 Nov 2006 In: Adsense

It is possible to create now a customized Google Search engine. You can place it on your website or make it just a new website. The good thing is that you can make money from the resulting traffic. The customized Search engine lets you place a search box and search results on your website, specify or prioritize the sites you want to include in searches, customize the look and feel to match your website and invite your community to contribute to the search engine. You will have a piece of code to place on the website or blog. Anyone who creates a Custom Search Engine can earn money from the ads that show up on their search results pages, to read more about this, please click here

Google Mobile Ads

23 Oct 2006 In: Contextual Advertising

Google is making its Adwords ad program available for mobile phones. The ads are relevant and unobtrusive text ads as normal Google Ads, and customers will see them when searching Google with the mobile phone. Advertisers are now able to fill the browser space with ads, but it will take a while to the ads to appear in every country and to all the searches. Advertisers can target mobile users in the United States, the United Kingdom, Japan, and Germany, but Google is expanding mobile ads to more locations in the future. 

It will take some time to see if customers will be receptive to this kind of advertising just like they are on a web browser on the PC. The cell phone screen is much smaller, navigation can be a little more frustrating and now text ads start showing up, although they are “light” ads with relevancy to what a mobile search user is looking for. With this ads mobile search customers can “click to call” an advertiser right from their phones, or access a website. This can be very important to Google as there are billions of mobile phones in the world, much more than personal computers.

Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your Destination URL appears on a third line if you choose to enter one. If you select the option that allows customers to directly connect to your business phone, a Call link will appear next to your Destination URL.

We will have to wait to see if this kind of advertising will have success or not. In the future I think we will start to see text based context advertising in much more places and services, not only on the internet.

Blending the Ads

20 Oct 2006 In: Adsense

Google Adsense is still one of the best programs out there to earn revenue from your site, there are a lot of stuff you must be aware. Keep always the Adsense TOS in mind. One thing I can tell you, and that there is no big secret about doing big revenue from your website. And the best of it is that even Google tells you what must be done to get better results.

There are a lot of things involved in achieving good income from Adsense or other contextual advertising program. I’m going to talk now about my experience with ad colours and placement. My experience is still nothing new, but a confirmation of what others have already been using. There is no one size fits all when it comes to ad placement and colour usage in the Adsense Ads. The correct styling and positioning of your ads are important for better click through and higher revenue. You will get clicks on your ads almost no matter where you place them if you have enough site traffic. But styling and positioning them properly from the start can triple or more your click through rates.

You should avoid Adsense standard templates. They are used everywhere and a lot of people stay away from them. These result in a low number of clicks. The right way to go in my opinion is blending your ads. Blending includes making your Google Adsense ad units the same background as your web page and using the same link colour on your Google Adsense ads as your links on your web page. Don’t use a different border colour for your ad. Try using the same border colour as the background. So if you have a black background for your website, use black for background and black for the border colour too.

You can use up to four colour palettes on one ad unit. Simply go to your Google Adsense account and under colour palettes choose the multiple palettes option and hold down the control or command key to choose multiple palettes. I’m using this technique changing only the link colour between palettes on some pages of my websites.

Integrate the ads into your content. By making the advertisements look like your content you can get the user to actually read your ads. If the user finds that the advertisement interests them, then they will click. Placing the Google Adsense ad in a place that is in the line of the visitors reading path is very important. Keep the “heat map” near you.

Blending the Google Adsense link units with other links in your website will produce a higher click-through ratio for most web pages. Maybe you can place the link units near the navigation menu. Use the same colour and size, which is allowed by the Google Adsense terms of service, to make the links similar to your other links. You can try and test what works best for your site design. You must track your results and maybe do changes to improve your CTR. You may need to change all of your website design to achieve better integration with the Ads formats. I have done that on a big website and the results were awesome.

Make money selling links on your site

15 Oct 2006 In: Link building

There are a lot of ways to earn money form your website on the internet. Each one has its pros and cons. One of the things you must keep in mind is that you should not became to dependent of only one affiliate program or pay per click network. Traffic and quality content are key factors to achieve income from your website. The more traffic your website will have more likely you are going to earn money.

Your SEO strategy should include doing some link building. Search engines use their algorithms to determine the strength of your site, this includes the amount of links going to your site, and these are seen as a “vote” of how valued your site is. Links from similar themed websites drive high quality traffic. The number of links to a specific site is very important for search engines. Link popularity’s one of the deciding factors for your site to rank well or not. The anchor text, the quantity of links and the quality of links is analyzed by some major search engines like Google.  Free for all links exchanges are one example of low quality links and one should avoid that.

One of the best methods for link building is to purchase links for high quality websites who are selling advertising space. There are some tips you should keep in mind when buying links like: buy relevancy not page rank; Use you top keywords to anchor text; Link to a consistent site page; buy links from a variety of IP networks; Buy links from a variety of page rank sites; Keep your links long enough to have good results.

The link-text advertising model has eased the process of link building. Text Link Ads is the premier targeted traffic and link popularity ad firm. They are specialized in placing static html links on high quality, high traffic web properties. Text Link Ads are unique because they are static html links that can drive targeted traffic and help your link popularity which is a top factor in organic search engine rankings. TLA (Text Link Ads) will help you generate some extra money with your blog or website. TLA is also useful if you are an advertiser or a publisher.

For publishers TLA is good because it can be run along any ad system as they are not a contextually served product. Most forum and blog software packages are compatible with their technology. You can display Text Link Ads on the same page with Google AdSense, Yahoo! Publisher Network, and other contextually served ads because it is not a pay per click or contextually served ad system. You can always control the links that should appear on your website, by approving each link. The thing I like the most is that links are elegant, unobtrusive and one placed on your website, you don’t have to worry much about that, you just approve or reject new link advertisers. Each website has a price for its links. The traffic of your website, theme of your website, and link popularity of your website will determine the price of each link. The revenue share of each link is shared 50/50 for the publisher and Text Link Ads. You can be paid by check or PayPal. You can also make money being a TLA affiliate by setting up a banner or text link referring traffic back to Text Link Ads.

Text links has emerged out to be the best form of moneymaking source that you can use instead of populating the page with ads. You don’t have to place these links ont the best ad spaces within your website. This link can act as an extra value to your site and will also help to promote the rankings of other sites. Text-Link-Ads’s technology will also help you with adsense or other affiliate programs as it generates targeted traffic for your website and help improve page rank.

I recomend you sign up for this program  Text Link Ads

About this blog

Content Ads Guide is a website about contextual advertising programs and other ways of generating profits for your website or blog. We cover not only systems like Google Adsense, Microsoft Content Ads, Yahoo Publisher Network, but also some good affiliate programs like Amazon. Some times we will go throught some SEO tactics or linkbuilding and other kind of information relevant to webmasters. So bookmark this website or subscribe to the feeds.


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