Content Ads Guide

AuctionAds is making a good job improving his system. The blog is also getting more informative. One of the recent posts enumerates 10 reasons to run AuctionAds on your website or blog. Here are them:

1) AuctionAds was created to let users easily leverage the very lucrative eBay affiliate system but in a way that is easy for publishers to use. New users can be running ads and making money with AuctionAds in as little as 5 minutes after signing up with AuctionAds.

2) Geo-targeting – We have relationships with every eBay country programs and automatically geo-target your international traffic for you. If you’re not geo-targeting, you’re giving up valuable revenue.

3) Huge inventory – The depth of items on eBay gives site owners in even the smallest niches the opportunity to show their visitors items they will be interested in.

4) Editorial control – With many advertising programs you give them the power to determine what your page is about and match you to the best advertiser. Many times this can result in ads that are either not related or worst-case could be advertisements you want to avoid.

5) Publisher referral program – Each time your ad is displayed it also includes an automatic link to AuctionAds with your referral id. Many people see the ads and want to run them on their own sites and if someone signs up from your ad you will earn a 2% bonus.

6) Net-0 payments – Stop waiting 15 to 45 days to get paid. AuctionAds pays the 1st of every month for the previous month.

7) Option to open in a new window – One of the biggest gripes of publishers is that in order to get paid from other advertising programs a user must leave their site. With AuctionAds publishers have the option to open the eBay auction in a new window. This way when they are done shopping on eBay they can resume where they left off at your website.

8 ) Leveraging the highest tiers of the eBay affiliate program – The eBay program has many levels of payouts based on volume. The users of AuctionAds pool together volume to give everyone the highest payouts possible from the eBay program.

9) Additional revenue stream – Due to the pictures in ads and unique nature of AuctionAds you can feel free to run it in conjunction with other popular programs like Google AdSense and Yahoo Publisher Network. If one of these other programs are already working for you, AuctionAds can be a nice additional income stream for you.

10) Great Looking Ads related to your content – AuctionAds can really spice up the look of your website with relevant content. Between the international targeting and the huge inventory of the eBay system its pretty safe to say that AuctionAds is the most flexible advertising program ever.

To me it is one of the most simple systems to use. And now it can be improved with a new plugin for wordpress.

The Associates Team from Amazon has teamed up with the Cell Phone Team to create an exciting new offer for all affiliates to earn additional referral fees. So, now when you refer a cell phone with a service plan, you will earn an extra $15 bonus on each referral!

Why market Amazon Cell Phones and Service? Amazon offers the hottest phones, 30-day returns, an easy comparison shopping experience, and some of the most competitive cell phone pricing on the Web. Amazon has also update their Cell Phone banners and graphics to show the newest phone in the market.

To access these new features go to: Associates Central >> Build Links >> Banner Links >> Cell Phones. You can also build direct product links by linking to your favorite cell phones and then recommending your visitors also sign up for service with one of the service providers.

Please note that the only referrals that are eligible for the bonus are cell phones sold with service plans in the same order. All other wireless products, including accessories, still earn referral fees up to 8.5%.

TLA announced a new feature called Post Level Text Link Ads! Post Level TLA’s offer many features that some webmasters are looking for, including: the ability to target highly specific popular blog posts; Maximum of one ad below the post; The chance to have a full 80 character title and 150 letter description; positioned directly at the end of top posts making it ideal for click throughs; each ad will be on a single page only.

This system is available on wordpress blogs that update to the new plugin and choose to become publishers in this system. I Think this is a major improvement of Text Link Ads’ system.

Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st.

The Ask contextual product will initially launch within IAC’s own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until next quarter to gain access to this contextual product.

OAKLAND, Calif. – April 25, 2007 – IAC Advertising Solutions (IACAS), a wholly-owned business of IAC (Nasdaq; IACI), today announced a contextual advertising product that enables publishers to generate revenue via contextually-relevant ad units on their content pages. The contextual product is integrated into the Ask Sponsored Listings (ASL) platform and allows ASL advertisers to seamlessly extend their pay per click advertising campaigns to content pages. Reaching over 34 million unique users each month the ASL content advertising network will launch with sites from IAC’s portfolio of brands including Match.com, Ticketmaster, Evite and Citysearch.

“IAC Advertising Solutions already operates the 3rd largest search advertising network1. We’ve achieved this scale by providing innovative and flexible monetization solutions to more than 90 publishers. We are excited about this new offering and the expanded set of publishers that we’ll be able to serve through a content advertising network.” said James Speer, GM Search Marketing at IAC Advertising Solutions.

IACAS continues to make significant investments in people and technology to better support a growing network of publishers. “We have consistently heard that publishers want more diversity in their revenue streams and transparency into the true value of their inventory. We fully expect that our new contextual product will satisfy the needs of these content owners” said Speer.

The value of contextual lies in its ability to deliver relevant high yield advertisements deep within the content channels of web properties. As a result publishers are free to focus resources on other revenue streams including integrated brand sponsorships. The ASL contextual product provides superior sell through today for publishers of technology, telecommunications, travel, automotive, real estate and finance content.

Contextual Advertising Features and Benefits

Increased Page Yield
Higher revenues due to an established and growing advertiser base
Improved relevance and higher yields than ROS/RON CPM ads
Customizable yield thresholds to support page yield management
Self-serve revenue reporting portal
Revenue reporting across multiple channels and products

Enhanced Editorial Control
Customization of ad look and feel (background color, font, layout, graphics)
Customizable relevancy settings to meet user experience goals
Editorial control of advertisers (competitive advertiser blocking)
Editorial categorization of site pages is supported

Improved Integration Capabilities
Contextual ad tags can be served via existing publisher ad servers (i.e. DFP, AdManager)
Standardized ad tags promote quick and easy implementations with little or no maintenance

The Ask Sponsored Listings contextual product will be available during the week of May 21st. For more information publishers can send email to bizdev@ask.com