If you want to get serious about driving more traffic to your website and improving your search engine rankings you need to develop a linking strategy.

Link building is on the mouth of everyone these days. On the forums I read, and in some newsletters I receive, there are people already talking about the chance that Google will start to penalize those websites that sell links, considering buying text links for ranking purposes to be a violation of its quality guidelines.

There could be a change that this could be truth, but there are smarter ways to buy links and some rules to follow that could help you, even if Google goes this way.

There are some companies offering specific services to avoid this penalty.

Repeating the same anchor text in hundreds of link, is one thing to avoid. Search engines can easily detect anything that isn’t unique. So keep it unique by varying the anchor text.

Site-wide links are good to drive traffic. Don’t buy site wide links for link popularity/rankings.

Irrelevant links are also not good. Don’t go buying links for your automotive site from a script directory site.

There are also more rules you should follow, do some research before start buying links like crazy.