A new ad network called Turn has launched, and it’s hoping to bring some new technology to the contextual advertising space. With $18 million in VC backing and more than 1,000 advertisers and 30 publishers already in place, Turn offers a unique twist on a channel that is dominated by Google’s AdSense.
Turn is led by search and advertising industry veterans from AltaVista, Ask Jeeves, Overture, and Yahoo who know first hand what it takes to create a revolutionary advertising platform for publishers.
According to the Turn website, here’s some of the technology that makes the difference:
• Automatic targeting. Whether you’re an advertiser or publisher, all you have to do is submit your ad or URL. Turn will automatically analyze it and select the most relevant and effective placement. Turn eliminates the complexity of manual targeting and managing keywords and bid prices with technology that automatically selects the best graphical or text ads for any placement.
• Blended targeting. Turn uses sophisticated algorithms to blend more than 60 relevance variables rather than just one or two, the common practice of most networks.
• Bidded CPA pricing model. Turn lets advertisers pay only for the actual performance they want.
Take a look at Turn.com and sign up.