Last 23th November on Queluz took place the first Google University event in Portugal. Some local publishers and advertisers were invited to a full day event covering manly Adsense and Adwords. The idea behind the event was to help publishers get the best from Google tools and increase the revenue through more effective ad serving. Advertisers had special focus and the Google team promoted the internet advertising through Adwords. Other products like Google Analytics and Webmaster tools were included on the agenda. The new Adsense features had the focus on the end of the event.