Google is making its Adwords ad program available for mobile phones. The ads are relevant and unobtrusive text ads as normal Google Ads, and customers will see them when searching Google with the mobile phone. Advertisers are now able to fill the browser space with ads, but it will take a while to the ads to appear in every country and to all the searches. Advertisers can target mobile users in the United States, the United Kingdom, Japan, and Germany, but Google is expanding mobile ads to more locations in the future. 

It will take some time to see if customers will be receptive to this kind of advertising just like they are on a web browser on the PC. The cell phone screen is much smaller, navigation can be a little more frustrating and now text ads start showing up, although they are “light” ads with relevancy to what a mobile search user is looking for. With this ads mobile search customers can “click to call” an advertiser right from their phones, or access a website. This can be very important to Google as there are billions of mobile phones in the world, much more than personal computers.

Mobile ads contain two lines of text, with a limit of 12 or 18 characters per line, depending on the language in which you write your ad. Your Destination URL appears on a third line if you choose to enter one. If you select the option that allows customers to directly connect to your business phone, a Call link will appear next to your Destination URL.

We will have to wait to see if this kind of advertising will have success or not. In the future I think we will start to see text based context advertising in much more places and services, not only on the internet.