Microsoft Corp. is planning to launch its adCenter Content Ads program early this fall and is inviting a number of advertisers to test out the program, according to JenSense blog.

The contextual ads will be initially placed on Microsoft properties such as MSN Money, MSN Real Estate and Windows Live sites. adCenter Content Ads will use demographic and geo-targeting technology.

“Content Ads is Microsoft’s next product that allows advertisers to place content-targeted, text-based advertisements primarily on Microsoft-owned properties including MSN Money, Real Estate, and many others within the MSN portal. Like our search advertising product, it will also utilize our demographic targeting, geo-targeting and incremental bidding tools to help our advertisers reach the audience they want. Our Content Ads pilot will start as an invitation-only pilot, limited to selected current adCenter advertisers,” a Microsoft email statement read.

As publishers, we are waiting to see this new contextual advertising system being released.There is no information available whether or not Microsoft has implemented a more advanced click fraud proof system for the Content Ads. Well we can read that AdCEnter analyzes search patterns to improve the identification of invalid clicks. Recognizes different activity types and helps identify the differences between malicious, accidental, and valid clicks. AdCenter Uses campaign performance data to assist in identifying invalid click activity.