Content Ads Guide

Ad Intelligence is a new keyword tool from Microsoft which is well worth using. All of this data is free during the beta test as long as you have a Microsoft AdCenter account and a copy of Microsoft Excel 2007.
You can easily research and optimize your keywords with the new Microsoft® adCenter Add-in for […]

Microsoft announced the release of the Microsoft Content AdsBeta to all U.S. adCenter advertisers on August 29! With this release, you can choose to have your accounts upgraded to include contextual distribution. Adcenter Content Ads will display on Microsoft network website, including MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace, as well as […]

The MSN AdCenter contextual Ad program- can it deliver value?
With the AdCenter contextual Ad program, MSN has attempted to add a new paradigm to the online advertising space. But as an online marketer, you would surely be interested in knowing whether it is actually capable of delivering value to your online sales endeavors. Let’s try […]

Microsoft’s® recently released advertising platform, adCenter, gives pay-per-click advertisers yet another powerful avenue to penetrate the vast Internet marketplace with greater accuracy than ever before.
But is it strong enough to dethrone Google™ AdWords as the king of on-line advertising?
It’s a loaded question. Answers definitely depend on an advertiser’s specific demographics, target audiences and PPC strategy. […]