Google Adsense is still one of the best programs out there to earn revenue from your site, there are a lot of stuff you must be aware. Keep always the Adsense TOS in mind. One thing I can tell you, and that there is no big secret about doing big revenue from your website. And the best of it is that even Google tells you what must be done to get better results.

There are a lot of things involved in achieving good income from Adsense or other contextual advertising program. I’m going to talk now about my experience with ad colours and placement. My experience is still nothing new, but a confirmation of what others have already been using. There is no one size fits all when it comes to ad placement and colour usage in the Adsense Ads. The correct styling and positioning of your ads are important for better click through and higher revenue. You will get clicks on your ads almost no matter where you place them if you have enough site traffic. But styling and positioning them properly from the start can triple or more your click through rates.

You should avoid Adsense standard templates. They are used everywhere and a lot of people stay away from them. These result in a low number of clicks. The right way to go in my opinion is blending your ads. Blending includes making your Google Adsense ad units the same background as your web page and using the same link colour on your Google Adsense ads as your links on your web page. Don’t use a different border colour for your ad. Try using the same border colour as the background. So if you have a black background for your website, use black for background and black for the border colour too.

You can use up to four colour palettes on one ad unit. Simply go to your Google Adsense account and under colour palettes choose the multiple palettes option and hold down the control or command key to choose multiple palettes. I’m using this technique changing only the link colour between palettes on some pages of my websites.

Integrate the ads into your content. By making the advertisements look like your content you can get the user to actually read your ads. If the user finds that the advertisement interests them, then they will click. Placing the Google Adsense ad in a place that is in the line of the visitors reading path is very important. Keep the “heat map” near you.

Blending the Google Adsense link units with other links in your website will produce a higher click-through ratio for most web pages. Maybe you can place the link units near the navigation menu. Use the same colour and size, which is allowed by the Google Adsense terms of service, to make the links similar to your other links. You can try and test what works best for your site design. You must track your results and maybe do changes to improve your CTR. You may need to change all of your website design to achieve better integration with the Ads formats. I have done that on a big website and the results were awesome.