Ad Intelligence is a new keyword tool from Microsoft which is well worth using. All of this data is free during the beta test as long as you have a Microsoft AdCenter account and a copy of Microsoft Excel 2007.

You can easily research and optimize your keywords with the new Microsoft® adCenter Add-in for Excel 2007 with Ad Intelligence. Using Excel, you can quickly and easily build out or expand your keyword lists and plan your keyword strategy based on a range of attributes including relevance, historical cost, volume and more. The adCenter Add-in provides the ability to research keywords to help you reach the right audience, and capture and convert the right customer.

adcenter ad intelligence

Here is some information about the keyword tool features:

Keyword wizard: Allows you to extract keywords based on a list of keyword in excel, a given vertical, or a given URL. Then it allows you to generate an expanded keyword list based on category similarity, keyword bidding association, or keywords containing the core keyword. Then it allows you to export an output of estimated search volume, clicks, ad position, ad CTR, and click cost for a given date range and match type.

Keyword extraction: Extract keywords based on an input URL. Can set maximum keywords from 1 to 100, and can set a minimum confidence level of relevancy.

Keyword suggestion: suggest keywords based on aggregate advertiser behavior, keywords containing the core keyword, or keywords that are deemed to be similar based on category similarity

Monthly traffic: Monthly search volumes for keywords, and forecasts for the next 3 months. Also offers a daily search volume option.

Search buzz: Top category keywords based on 22 core categories and about a couple hundred subcategories. The spiky tool uses the same categories but is focused on spiky keywords, and includes spiky index, spike start date, and spike end date. You can also set it to “all verticals” to discover leading overall spiky keywords or leading common search queries.

Keyword categorization: Identifies categories that a keyword belongs to.

Geographic: Shows the geographic breakdown of a search query.

Demographic: Shows date range and male vs female breakdown stats of keywords.

Keyword monetization: allows you to gather KPI monetization information for given keywords or keywords extracted from URLs. This feature provides information about clicks, impressions, position, CTR, cost per click, and match type for a given time period. The Keyword Wizard can efficiently guide you through the various options to generate monetization information for keywords you input and for keywords that are generated from your initial keywords or URLs.

Advanced algorithms: Allows you to change date ranges and other variables for the above tools.

You can download the package here and look also for further information.